Email Insider
by Ray Schultz, Columnist
Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko. Read the whole story
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by Ray Schultz
The company hopes to use the funding to expand its product beyond email nurture to other channels. Read the whole story
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by Ray Schultz
Shoppers ages 18-37 are more driven by technology, BRP reports, while older people look for discounts and product availability. Read the whole story
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by Ray Schultz
The new service is designed for firms affected by the breakup of Mailchimp and Shopify. Read the whole story
by Sarah Mahoney
The move comes at a time when D2C brands like Kidbox are looking for ways to expand beyond a relatively narrow digital space. Read the whole story
by Sara Guaglione
'The Information' is ad-free, with all content behind a paywall. But newsletter-focused media companies have found success with ads in emails to subscribers. Read the whole story
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by Laurie Sullivan
Survata and Moat will announce an integration Thursday that will give advertisers the ability to better understand how and if consumers hear their message. Read the whole story