Email Insider
Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko. Read the whole story
The company hopes to use the funding to expand its product beyond email nurture to other channels. Read the whole story
Shoppers ages 18-37 are more driven by technology, BRP reports, while older people look for discounts and product availability. Read the whole story
The new service is designed for firms affected by the breakup of Mailchimp and Shopify. Read the whole story
The move comes at a time when D2C brands like Kidbox are looking for ways to expand beyond a relatively narrow digital space. Read the whole story
'The Information' is ad-free, with all content behind a paywall. But newsletter-focused media companies have found success with ads in emails to subscribers. Read the whole story
Survata and Moat will announce an integration Thursday that will give advertisers the ability to better understand how and if consumers hear their message. Read the whole story
