Email Insider
by Ray Schultz, Columnist
Multichannel campaigns pull better results all the way around than single ones, Omnisend finds in a study. Read the whole story
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by Ray Schultz
Autofunnel helps small firms manage email, social media, landing pages and webinars, the company says. Read the whole story
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by Wendy Davis
Marketing technology company NaviStone and retailer Harriet Carter Gifts are facing a lawsuit accusing them of using technology that identified anonymous web users. Read the whole story
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by Ray Schultz
DiGuido will serve as president and chief revenue officer. The goal is to help the public relations industry. Read the whole story
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by Ray Schultz
Patterson hopes to create greater awareness of the firm's automation product among SMBs. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
This year marks the 20th that I've been working in the email industry. Here's what I've learned about what the best programs do. Read the whole story
COMMENTARY
by Neil Patel
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success. Read the whole story