Recipients want the ability to sort email by context -- and to create their own rules, a study finds. Read the whole story
The database, which was hosted on a Microsoft cloud server, was taken offline by Monday afternoon. Read the whole story
The partnership will help B2C brands send personalized visual emails based on a customer's behavior and interests and contextual data such as location, device, … Read the whole story
Customized spa treatments will be popular this year, BrandKeys reports. So will gift cards. Read the whole story
New York's attorney general suggests the number of consumers whose information was improperly obtained may be in the hundreds of millions. Read the whole story
Anomaly Detection can detect chances in CX scores and determine the cause, the company says. Read the whole story
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all … Read the whole story
The online tool allows anyone to contribute to the campaign's voter database, apparently without an opt-in for the owner of the personally identifiable information. Read the whole story