A Mailjet study shows that e-receipts may be accompanied by privacy risks under GDPR. Read the whole story
The old standbys flowers and jewelry held their own, but luxury clothing and beauty products also had a big year, Bluecore reports. Read the whole story
Evergage will allow Ebiquity to help its clients send individualized communications in all channels, the companies claim. Read the whole story
The group's new privacy code will also require members to obtain consumers' opt-in consent before collecting or using "sensitive" data -- including health information … Read the whole story
Direct to consumer is "absolutely the place you want to play regardless of product because you get first-party data, one-on-one conversation with the consumer. … Read the whole story