Vendor is blasted for its new policy. But it counters that email unsubscribes may still be part of a broader multichannel audience. Read the whole story
The initial issue affected Salesforce Pardot users. Some Salesforce users complain of issues continuing into Sunday morning. Read the whole story
But of the two groups, Gen Z is more interested in buying homes and starting families, Deloitte reports. Read the whole story
Martin's goal will be to "scale" Criteo's Retail Media division, the company says. Read the whole story
Brits are not noticing much difference a year after GDPR was introduced. Read the whole story
Google helps marketers understand consumer intent. The goal is to encourage marketers to create a media plan that enables them to anticipate new opportunities … Read the whole story