Content budgets are rising, but only moderately for most firms, Ascend2 reports. Read the whole story
Push notifications can annoy consumers, so they must be based on behavioral data, the company says. Read the whole story
To help marketers can identify the most engaging colors and images used in social media, Unmetric, a specialist in branded content analysis, has added … Read the whole story
The "Tampa Bay Times" is changing its DayStarter email newsletter, altering the frequency, delivery time and tone. And other newsletters may be in the … Read the whole story
Facebook tells Sen. Josh Hawley it has yet to determine many practical details of its new business model, including the length of time it … Read the whole story
Some search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation called the "stunt" an act of "defacing" property that "unethically manipulated Wikipedia." Read the whole story