Transactional email gets short shrift in some budgets. But DTC brands are savvier than traditional ones, CommerceNext reports. Read the whole story
Validity's new funding is being led by Providence Strategic Growth, with participation by Silversmith Capital Partners. Read the whole story
Email is the top medium for sending emails, followed by social and direct mail, MessageGears reports. Read the whole story
Jones has served as an advisor to Agari, an email cloud security provider, for almost 10 years. Read the whole story
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in … Read the whole story
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand … Read the whole story