The study shows over 60% of brands measure creative. But based on what? Are they really tracking response? Read the whole story
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenue, the company says. Read the whole story
The email attacks deliver an exploit believed to have been fixed in 2017. Microsoft has seen increased activity in recent weeks. Read the whole story
Victims are snookered for money and even romance. The bad actors assume a fake online identity. Read the whole story
SEO traffic has fallen by 50% for the country's most popular site. Is this about speed? Or quality? Read the whole story
TaylorMade developed an app called myRoundPro that has 100,000 users, three million holes played, 14 million shots and 900,000 clubs logged. But how to … Read the whole story
If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing … Read the whole story
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% … Read the whole story
During the first panel discussion Monday at the Email insider Summit in Pinehurst, N.C., moderator Marisa Pisani, marketing manager, Email & SMS, Sherwin Williams, … Read the whole story