Over a third of all shoppers used multiple methods when shopping for food, Valassis reports. Read the whole story

Wishlists & Favorites allows brands to send personalized messages based on things consumers want, company says. Read the whole story

Jessica Munoz joins LiveIntent as vice president after serving in a similar role at MediaMath, the company says. Read the whole story

The only way to evaluate the effectiveness of an email campaign is to isolate the sales resulting from the campaign from the sales that … Read the whole story

As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a … Read the whole story