Messaging Architects lists points that must be considered when switching vendors and systems -- if you want to avoid disruption. Read the whole story
Salesforce Sandbox users can use the app to protect personal data and comply with privacy laws, Odaseva says. Read the whole story
Email marketing is the task most likely to be in-housed, the UK DMA reports. Read the whole story
"The need to protect children who use Messenger Kids and Facebook's promises to parents set a higher bar for privacy and online safety," Sens. … Read the whole story
As app use increases, marketers are building in advanced search features and opt-in push notifications, yet they face high opt-out, poor click-through rates and … Read the whole story