Email Insider
by Ray Schultz, Columnist
Most people subscribe to brand newsletters to get discounts and offers, Blue Fountain Media reports. Read the whole story
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by Ray Schultz
Consumers want more than content -- they want to interact by phone and email, Verint Systems reports. Read the whole story
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by Ray Schultz
Barracuda argues that generic bot detection methods often fail to detect certain bots. Read the whole story
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by Ray Schultz
Openprise says it is filling data holes found in other solutions, including duplicate leads and missing contacts. Read the whole story
COMMENTARY
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Subscription sales and paywall fees have become imperative to the survival of publications that have lost readership and advertisers to digital rivals. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you say you care about privacy, you should take some responsibility for understanding and aligning your behavior with your point of view. Read the whole story