Email Insider
by Ray Schultz, Columnist
Small firms are succeeding with their email content strategies, yet face challenges such as improving the quality of leads, SharpSpring and Ascend2 report. Read the whole story
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by Ray Schultz
Gift cards were demanded in numerous BEC attacks, along with bank transfers, the Anti-Phishing Working Group reports. Read the whole story
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by Ray Schultz
The Toronto-based direct-response agency will now be called RKD Direct Point, the company says. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds. Read the whole story
COMMENTARY
by Alex Topchishvili
From "Define your North Star metric" to "Don't sell, educate" -- tips on marketing for emerging sectors. Read the whole story