It's the fastest-growing problem, although inbox crowding remains the biggest challenge, Validity and DemandMetric report. Read the whole story
Travelers want relevant messaging, but almost a third say they're being emailed too frequently, Yes Marketing reports. Read the whole story
Content personalization is one of the most effective tactics, but challenges remain -- including trying to improve customer satisfaction, Ascend2 finds. Read the whole story
An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers … Read the whole story
At the risk of sending privacy advocates into a panic, Facebook just agreed to buy CTRL-Labs -- a software startup that specializes in letting … Read the whole story
Digital agency Aimclear has been treating Google sitelinks in paid ads as a navigational tool to websites for several years. Read the whole story