Personalized email produces the best results when the content is state-appropriate, Peter Koeppel notes. Read the whole story
The new tool will help email marketers reduce their bounce rates as they approach their Black Friday sending period, the company says. Read the whole story
The former Yahoo software engineer also accessed Gmail, Dropbox and other online accounts in an effort to find photos and videos. Read the whole story
Brands lose a third of the work week to coping with DIY technology. Read the whole story
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call … Read the whole story
The House Judiciary Committee recently sent a 17-page letter to Google that included questions about the encryption plan known as DNS over HTTPS protocol. Read the whole story