Brands' challenges include old data and a lack of time to develop a strong process, DemandGen reports. Read the whole story
The plaintiff claims the weight-loss email caused loss of resources, productivity and storage space. Read the whole story
The firm is now able to create lists based on geo-targets and past travel preferences and whether someone is a repeat or new customer. Read the whole story
Digital technologies can erode the connection with humans, creating what Anthony Stephan, U.S. head of Deloitte Digital, calls "experience debt" between brands and customers. … Read the whole story
A group of industry veterans have joined to create The Paid Search Association, a nonprofit focused on serving the paid-search ad industry. Read the whole story