Most big publishers fail to send welcome and cart abandonment emails, a study by Iterable finds. Read the whole story
Adobe's AI-based tools help brands personalize customer experiences across channels, the company says. Read the whole story
Email is best for general school updates and personal messages from teachers, Blackboard reports. Read the whole story
The new service from Lead411 includes cadencing and template features, the company says. Read the whole story
The proposed privacy bill would allow the FTC to fine companies that violate privacy up to 4% of their annual revenue, and calls for … Read the whole story
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. Read the whole story