Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports. Read the whole story
The expanded portfolio includes new Einstein offerings and an interactive email solution. Read the whole story
Sam Holding will join SparkPost from Oracle, where he was senior director, EMEA. Read the whole story
One new product, Email Sales Pro, offers targeting based on six different campaign types, the company says. Read the whole story
A federal judge refused to dismiss a lawsuit alleging that shopping site Moosejaw embedded NaviStone's "wiretapping" technology, which allegedly logged users' keystroke data and … Read the whole story
Ad-tech data companies like Lotame have begun to release tools aimed at helping brands conform to the California Consumer Privacy Act and GDPR standards, … Read the whole story
Deloitte reports consumers expect to spend $1,496 per household this year, with the biggest share - $596 - going to experiences and celebrations. Read the whole story