Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says. Read the whole story
Clients will be offered an integrated email sending and analytics platform, SparkPost says. Read the whole story
Movable Ink is adding mobile app messages to its core offerings for email, web and display. Read the whole story
Leafbuyer says it allows cannabis companies to communicate with customers without fear of restrictions. Read the whole story
LinkedIn's research found marketers are expecting too much too soon. When return is measured too quickly it's not actually ROI, but rather key performance … Read the whole story