Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports. Read the whole story
Sivillo will be tasked with driving global expansion, BounceX says. Read the whole story
The integration allows clients to synchronize their email engagement data across platforms, the company says. Read the whole story
Priority Matrix is designed to help firms manage key actions without leaving platforms, the company says. Read the whole story
Only 33% of marketers believe in their ability to fully optimize ad investments in real-time, a report focused on the state of data-driven companies … Read the whole story