Ascend2 shows that many firms are either using account-based marketing or are planning to -- but some are not. Read the whole story
But social media is tops at driving product research and at re-engagement, Active Campaign reports. Read the whole story
Popeyes gleefully called out the company's error promoting National Sandwich Day on Sunday, Nov. 3. Chick-fil-A apologized. Read the whole story
While identity theft attacks rose, attacks from hijacked email accounts fell slightly, perhaps because criminal groups are gearing up, Agari reports. Read the whole story
The enhanced tools help firms improve productivity and foster better communication with customers, the firm says. Read the whole story
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy," privacy groups say in a letter asking Alastair Mactaggart to beef up … Read the whole story
While traditional media will continue to lag overall economic growth, total ad and marketing expenditures will keep pace with it globally and will actually … Read the whole story
Pinterest has tried to engage consumers with its search features but has failed to gain significant user engagement in Australia, Russia and Africa, and … Read the whole story