Last year, holiday-themed emails pulled lower open rates -- but higher conversions than the year before, Yes Marketing reports. Read the whole story
Predictive Content helps users select the most appropriate email for each customer, the company says. Read the whole story
"We are strong supporters of California's new law and the expansion of privacy protections in the United States that it represents," Microsoft's chief privacy … Read the whole story
The email analytics company claims client email data is secure. Read the whole story
Even more troubling, the more often consumers shop, the more likely they are to be frustrated, per a new Pitney Bowes' study. Read the whole story