D2C fashion brand Boston Proper sought to engage "people who had opted in but were not known or recognized." Read the whole story
That may be because tracking has been set up incorrectly -- or it may be an opportunity if local businesses are not using email. Read the whole story
Black Pearl tools will now be available to Office 365 and G Suite customers, the company says. Read the whole story
A privacy framework unveiled Monday by Senate Democrats would grant consumers the right to control data about themselves, including the right to delete data … Read the whole story
Please join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story
Major brands will eliminate jobs of professionals who can't prove their value with return on investment, Forrester Research predicted. Read the whole story
"Beyond the Headlines" will live on the right side of news.google.com. It will rely on algorithms to organize in-depth articles on topics such as … Read the whole story