MediaPost Publications - Email Marketing Daily 11/22/2019

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Email Insider

Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads

by Ray Schultz, Columnist

Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. Read the whole story

Read Now »

Google Rolls Out Gmail AMP To Android And iOS
by Ray Schultz
The move extends the interactivity of AMP to mobile devices, allowing users to take action within an email, the company says. Read the whole story
Experian Unveils Customer Identity Tool
by Ray Schultz
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. Read the whole story
BEC Attacks Pull A Huge Click-Through Rate: Report
by Ray Schultz
The number jumps when an HR or IT person's name is used, according to a report from Barracuda. Read the whole story