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Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns. Read the whole story
The move extends the interactivity of AMP to mobile devices, allowing users to take action within an email, the company says. Read the whole story
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. Read the whole story
The number jumps when an HR or IT person's name is used, according to a report from Barracuda. Read the whole story