Email Insider
by Ray Schultz, Columnist
Black Friday and Small Business Saturday sales are running above last year's totals, Adobe reports. Read the whole story
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by Ray Schultz
Facing cluttered inboxes, consumers will ignore personalized messages. Gartner finds 27% of marketers cite data collection, integration and protection as major barriers to personalization. Read the whole story
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by Ray Schultz
Attorneys could serve discovery notices and motions by email if the recipients consent. Read the whole story
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by Ray Schultz
The California DMV claims these sales further such objectives as risk assessment and vehicle recalls. Read the whole story
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by Wendy Davis
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that … Read the whole story
by Joe Mandese
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs … Read the whole story