Email Insider
by Ray Schultz, Columnist
Clients were doing it, so Sigstr determined that it had to take up account-based marketing (ABM). Read the whole story
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by Ray Schultz
Adobe Campaign users can now send interactive emails and update them in real-time, the company says. Read the whole story
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by Ray Schultz
The attacker created look-alike domains for the Chinese VC firm and the Israeli start-up. The origin was Hong Kong, Check Point reports. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"One of our challenges is that we have middle data in audience files and regulations galore," he said. "We've had to use lookup tables … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Madison Square Garden's Tom Dinneny says the company can pivot more quickly and cleanly with email. Read the whole story