MediaPost Publications - Email Marketing Daily 12/19/2019

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Email Insider

Personalization Rising: Retailers Line Up Their 2020 Email Goals

by Ray Schultz, Columnist

Retail brands want to increase their personalized emails from 10% to 30%, Bluecore reports. Read the whole story

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Iterable Names Johnson As CFO And Becherer As Chief Security Officer
by Ray Schultz
The two new executives will help drive Iterable's global expansion, the company says. Read the whole story
Consumers Demand Honesty, Transparency Of Influencers, Study Finds
by Ray Schultz
Baby boomers are most skeptical of influencers, and millennials are second, Influence.co reports. Read the whole story

What Types Of Media, Advertising, Technology Influence Customers
by Laurie Sullivan
Digital ads on mobile devices and computers rank highest at 58% for influencing consumers in the quick-service or fast casual restaurant industry. TV ads … Read the whole story