MediaPost Publications - Email Marketing Daily 12/20/2019

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Email Insider

The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence

by Ray Schultz, Columnist

Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. Read the whole story

Read Now »

Jim Jordan Used Loomer Email List For Fundraiser: Report
by Ray Schultz
Laura Loomer is an alleged alt-right, anti-Muslim activist. Jordan is running for re-election in 2020. Read the whole story
Brookings Scholars Warn: GDPR And CCPA Are Only The Beginning
by Ray Schultz
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say. Read the whole story
COMMENTARY
Why Email, Website Visits Drove 58% Of Traffic To Online Retailers The First 3 Weeks Of November
by Laurie Sullivan, Staff Writer
Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping … Read the whole story