Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. Read the whole story
Laura Loomer is an alleged alt-right, anti-Muslim activist. Jordan is running for re-election in 2020. Read the whole story
Those laws could be the benchmark for even tougher federal privacy legislation, researchers say. Read the whole story
Google Organic Search contributed 23%, with Google Search Ads at 12%, Facebook at 6% and Instagram at 1%, an analysis of online holiday shopping … Read the whole story