Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or? Read the whole story
Snap+Style Business provides fashion retailers with email styling and CRM capabilities, the company says. Read the whole story
The tool will help brands deploy through-channel automation. The channels include email. Read the whole story
Davies replaces David Ferguson, who will assist in the transition until the end of this month. Read the whole story
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. … Read the whole story
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at … Read the whole story