Email Insider
by Ray Schultz, Columnist
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online chat. Read the whole story
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by Ray Schultz
The funding will go into product development and go-to-market functions, the company says. Read the whole story
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by Ray Schultz
The retired B2B specialist was known as a tough competitor and a mentor to many. Read the whole story
by Laurie Sullivan
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a … Read the whole story
COMMENTARY
by Brad Nunn, Op-Ed Contributor
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up … Read the whole story