A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online chat. Read the whole story
The funding will go into product development and go-to-market functions, the company says. Read the whole story
The retired B2B specialist was known as a tough competitor and a mentor to many. Read the whole story
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a … Read the whole story
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up … Read the whole story