MediaPost Publications - Email Marketing Daily 02/28/2020

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Email Insider

Scattered Data: CDPs Are Needed To Pull It All Together, Study Says

by Ray Schultz, Columnist

Data is being sent to an average of eight platforms, with email at no. 2, according to a report by Segment. Read the whole story

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Validity To Acquire Email Analytics Firm 250ok
by Ray Schultz
The purchase of 250ok follows Validity's acquisition of Return Path, BriteVerify and other service providers. Read the whole story
Retailers Hit With Spam During Holidays: Report
by Ray Schultz
There was a 145% increase in the number of malicious campaigns overall, Mimecast reports. Read the whole story

Phase 3 Appoints Schwarz To Northeast Sales Role
by Ray Schultz
Meredith Schwarz has served Nike subsidiaries Converse and Hurley. Read the whole story
Facebook Sues Mobile Analytics Company OneAudience Over Data Mining
by Wendy Davis
The mobile analytics company OneAudience improperly collected a host of data from Facebook users -- including names, emails, call logs, and location data -- … Read the whole story