Food is by far the number one shopping category, with non-essential items trailing in the distance, BounceX reports. Read the whole story
Yet brands see themselves as successful at producing content, and 50% of marketers have a content strategy in place, a study by Ascend2 finds. Read the whole story
Fraudulent pitches are being made through phishing emails. They offer non-existent products, ranging from pandemic insurance to free vaccines and test kits. Read the whole story
Email Meter provides email statistics for Gmail enterprise domains, covering employee performance in marketing, sales and HR. Read the whole story
While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been … Read the whole story
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a … Read the whole story