MediaPost Publications - Email Marketing Daily 04/03/2020

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Email Insider

COVID-19 Disruption: Brands Send Fewer Email Campaigns In March By Half

by Ray Schultz, Columnist

A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails. Read the whole story

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Digital Agency Specializing In Cannabis Chooses Sendlane For Email Marketing
by Ray Schultz
The partnership will enable THC Internet Marketing clients to send personalized emails, the company says. Read the whole story
Shoppers Uneasy About Cookie Use To Drive Emails And Other Messaging: Study
by Ray Schultz
Email is the top shopping channel for consumers, with most using it to make purchases, Econsultancy and Cheetah Digital report. Read the whole story

Women In Martech, New Trade Group, Is Formed
by Ray Schultz
The group will seek to promote recognition of women's contributions to the industry. Read the whole story