Although brands are increasing their spending on data, few believe data improvement affects personalization or ABM, Dun & Bradstreet reports. Email tied for first in usage. Read the whole story
Audience Export Manager allows brands to use behavioral and browsing activity data, the company says. Read the whole story
Sarbacane Group is the parent of Mailify, a firm that helps B2B brands with their email and other communications. Read the whole story
Moore previously led global sales at Vectra Networks, and has also served at Proofpoint. Read the whole story
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will … Read the whole story