Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests. Read the whole story
Users can access recipes to help them create welcome -- and abandoned cart -- email series. Read the whole story
Capital One Ventures joined the funding round after trying Groove's ABM platform itself. Read the whole story
Mesrobian will manage Syniti's legal and compliance interests as the firm seeks to double its business. Read the whole story
Many educational technology services, including those involved in distance learning, have inconsistent privacy and security standards, lawmakers tell the FTC. Read the whole story
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. … Read the whole story