The arrangement allows joint clients to leverage Bombora's intent data with the analytics and data provided by 6sense, the firms say. Read the whole story

Two of Newton's prior owners decided they had to close the app. But Simform and SoFriendly are relaunching it. Read the whole story

Leadspace On-Demand is designed to help marketers filter down to their ideal customer profile based on firmographics, the company says. Read the whole story

A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which … Read the whole story