Email Marketing Daily
Thursday, May 21, 2020
  • The Hurdles To ABM: Many Firms Lag On Personalization, Study Shows

    B2B marketers don't feel their sales teams can help create or share personalization. But most are using ABM, Folloze reports. Read the whole story

  • 6sense Data To Drive LinkedIn Ads In New Integration

    Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. Read the whole story

  • ANA Urges Federal Lawmaker To Oppose California Privacy Proposal

    "Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the … Read the whole story

  • FreshAddress Completes SOC Audit

    The SOC audit signifies that the firm meets privacy standards. FreshAddress offers a change-of-address service and appending. Read the whole story

  • As Purchase Habits Change, Impact Of Direct Mail Remains

    Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times). Read the whole story