Email Insider
by Ray Schultz, Columnist
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, … Read the whole story
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by Ray Schultz
Google, Verizon, Comcast and others have formed an initiative to fight COVID-19-related spam, calling on firms to add protections against phishing. Read the whole story
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by Ray Schultz
The tool allows senders to reach recipients at the moment they are most engaged with their inbox, the company says. Read the whole story
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by Ray Schultz
Respondents miss emails from brands they no longer hear from, and 18% want more COVID-19-related emails, but several variables determine their level of acceptance, … Read the whole story
by Wendy Davis
Google is asking a federal judge to throw out a privacy lawsuit that claims the company violates federal law by "spying" on children who … Read the whole story
by Wendy Davis
The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of … Read the whole story