Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, … Read the whole story
Google, Verizon, Comcast and others have formed an initiative to fight COVID-19-related spam, calling on firms to add protections against phishing. Read the whole story
The tool allows senders to reach recipients at the moment they are most engaged with their inbox, the company says. Read the whole story
Respondents miss emails from brands they no longer hear from, and 18% want more COVID-19-related emails, but several variables determine their level of acceptance, … Read the whole story
Google is asking a federal judge to throw out a privacy lawsuit that claims the company violates federal law by "spying" on children who … Read the whole story
The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of … Read the whole story