Email Insider
by Ray Schultz, Columnist
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. Read the whole story
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by Ray Schultz
Firms can use the new tool to relaunch real-world phishing attacks designed to bypass secure gateways, the company says. Read the whole story
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by Ray Schultz
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. Read the whole story
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by Ray Schultz
DEG will handle email campaigns for five Gap brands, while utilizing Salesforce Marketing Cloud. Read the whole story
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by Laurie Sullivan
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are … Read the whole story