MediaPost Publications - Email Marketing Daily 06/16/2020

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Email Insider

Let's Make A Deal: Consumers Open Emails With Discounts In The Subject Line, Study Shows

by Ray Schultz, Columnist

Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report. Read the whole story

Read Now »

Demandbase Acquires Engagio In ABM Platform Merger
by Ray Schultz
The purchase combines two ABM platforms and will accelerate Demandbase's revenue growth, the firm says. Read the whole story
T-Mobile Recovering From Monday Outage
by Ray Schultz
Complaints spiked on Monday afternoon, and the company said it was working on the issue. Read the whole story
Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
by Laurie Sullivan
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and … Read the whole story