Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. Read the whole story
A user complains that sent emails disappear and cannot be found -- but there are workarounds. Read the whole story
Koopid provides a tool that allows users to create journey templates in email and other channels. Read the whole story
Consumers can opt out of messaging via email, phone or web form, the company says. Read the whole story
Data had previously been kept indefinitely by default because, the company said, it was necessary to personalize its services to individual users. Read the whole story