The automation tool offers branding and mapping features that enable easier follow-up on abandoned carts and email newsletters, Mailchimp claims. Read the whole story

Of the election administrators analyzed, 53.24% have rudimentary or non-standard security technologies in place. Read the whole story

A lead-generation tool from Fastbase can provide prospect names for email marketing based on geography and other criteria, the company says. Read the whole story

Supporters say the new ballot initiative will close CCPA loopholes, but the ACLU of California and other critics call the proposal "52 pages of … Read the whole story

The role of most marketers today is around performance. Boards want to see ROI. But there are some marketers out there who are questioning … Read the whole story