Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. Read the whole story
The kids' clothing brand is moving from blanket email to personalized communications, the firm says. Read the whole story
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, the company says. Read the whole story
Episerver hopes experimentation will become a standard best practice, the company says. Read the whole story
Apple said Thursday it will delay rolling out a setting that would have prevented app developers from tracking iPhone users without their explicit consent. Read the whole story