Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. Read the whole story
Overall purchasing also went up in August, compared to August 2019, ACI reports. Read the whole story
After seven years at LiveRamp, Allison Metcalfe has returned to Demandbase as chief revenue officer. Read the whole story
The company has also named Marcus Hermens as vice president of marketing. Read the whole story
Sen. Mark Warner and 10 others said Friday in a letter that "remote education is only as effective as available internet service," with "unprecedented … Read the whole story
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased … Read the whole story