Email Insider
by Ray Schultz, Columnist
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. Read the whole story
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by Ray Schultz
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, … Read the whole story
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by Ray Schultz
TransUnion's planned new acquisition, Tru Optik, has a household identity graph on over 80 million U.S. homes. Read the whole story
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by Wendy Davis
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. Read the whole story