Email Insider
by Ray Schultz, Columnist
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports. Read the whole story
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by Ray Schultz
Brands are making a greater effort to get feedback from customers and employees, SurveyMonkey reports. Read the whole story
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by Ray Schultz
The arrangement with Tealium will help brands to purchase data based on attributes and other variables, the company says. Read the whole story
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by Ray Schultz
The new service helps brands unify the buyer across sales and marketing channels, the company says. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. Read the whole story